Matthew Clarkson is a Director at Paper Planes. He has worked in senior marketing, analytical, technical and advisory roles for nearly 20 years with companies such as Conrad Jupiters, Ergon Energy, CDX Global, Revelian, Scrunch, DoseMe and many others.
About Matthew ClarksonStrategy / Analytics / Development
Matthew Clarkson has worked in senior marketing, analytical, technical and advisory roles for nearly 20 years for many companies including, Conrad Jupiters, Ergon Energy, CDX Global, Revelian, Scrunch and DoseMe.
With a background in psychology, critical reasoning underpins his approach to marketing. He is highly analytical and a proponent of ‘scientific marketing’. He encourages organisations to adopt an experiment based marketing culture that embraces data-driven decision making.
Matt also happens to be a competent software developer and is proficient in a range of programming languages and frameworks. This gives him a unique ability to quickly implement true ‘growth hacking’ strategies.
Where many marketers may talk hacking, Matt actually hacks.
While his main areas of interest are in marketing analytics, marketing data strategy, business intelligence, marketing automation and conversion rate optimisation, he tends to do whatever is necessary to get results.
Matthew is also a cycling tragic and runs a cycling news service.