Our Team

Our team is built by freelancers. This means we get the best people for the job and you never pay for more than the time needed to do the job.

Simon Dell

Simon Dell

Strategy / Digital

With a background running his own full-service agency, Simon has been consulting directly with clients since March 2016. During his agency time, he pretty much crossed every discipline including creative, branding, strategy, digital and so on. He’s built brands, directed videos, run social campaigns and everything in between.

Simon’s focus now is the digital space because it’s the best way to grow a business and because it’s more measurable. His areas of interest include overall digital strategy, SEO, Adwords and user experience. Simon also hosts the Paper Planes Marketing Podcast and is a highly regarded digital marketing speaker.

Matthew Clarkson

Matthew Clarkson

Strategy / Analytics / Development

Matt has worked in senior marketing, analytical and technical roles for nearly 20 years.

With a background in psychology, critical reasoning underpins his approach to marketing. He is highly analytical and a proponent of ‘scientific marketing’. He encourages organisations to adopt an experiment based marketing culture that embraces data-driven decision making.

Matt also happens to be a competent software developer and is proficient in a range of programming languages and frameworks. This gives him a unique ability to quickly implement true ‘growth hacking’ strategies. Where many marketers may talk hacking, Matt actually hacks. While his main areas of interest are in marketing analytics, marketing data strategy, business intelligence, marketing automation and conversion optimisation, he tends to do whatever is necessary to get results.

Matt is also a cycling tragic and runs the news service The Daily Spin.