Search Engine Optimisation
93% of all online experiences begin with search. So working with an SEO consultants that really understands your business can lead to significant success and growth. Navigating the two hundred factors that make-up Google’s organic algorithms can seem complicated at first, but we can help you break it down into simple, easy steps.
SEO strategies that grow your business
Unfortunately, search engine optimisation has become synonymous with ‘snake-oil’ due to black hat SEO ‘specialists’ who overpromise and under-deliver.
SEO can take time before you see results – anyone who says otherwise is telling furphies – but it is highly profitably in the long term, if you get it right.
We do extensive work to upfront to understand your business, identify target keywords that display clear buying intent, before helping you with on-page, off-page and technical SEO that drives traffic.
We help you to implement the latest ‘white hat’ SEO strategies to grow organic traffic including targeting ‘rich snippets’ and preparing for voice search.
Transparent reporting means accountability
We watch your site like a hawk to ensure it generates revenue – profitably.
Not only will you receive regular updates on specific campaigns, you also have access to our interactive live reporting portal.
This provides full transparency on all aspects of your website and digital marketing performance – in real time.
We partner with the best
Head of Marketing and Communications, DoseMe
Matt and Simon don’t only advise, but they get things done. It was the best decision we made for our business – our leads have grown tenfold.
Search Engine Optimisation FAQs
Understanding your business and your organic traffic needs is the first step. The psychology behind what people search for is vital to grasp. Pick terms that are too ambiguous and you can be confronted with a hard slog to generate poor quality traffic that isn’t interested in buying what you’re selling. Get too precise and your hard work can deliver you little traffic.
Search engine optimisation consists of ensuring your website is the process of getting the natural (i.e. unpaid) traffic from a search results page on a search engine. Broadly speaking, there are three components to SE, namely, on-page SEO, technical SEO and off-page SEO. It’s important that you get all three elements right.
On-page SEO is concerned primarily with the content on the site – how well it is optimised for relevant keywords and how it provides a good user experience. This consists of website design (i.e. user experience, page structure (e.g. title tags, meta descriptions, headings etc), URL structure, readability, and quality of content.
Technical SEO refers to website and server optimisations that help search engine spiders crawl and index your site more effectively to help improve organic rankings. It is about the website performance and server not content. It includes things like robots.txt, XML sitemaps, structured data (schema.org), website speed, server errors and status codes. It lays a strong foundation to give your content the best chance to rank. Fundamentally, it’s about helping to ensure users have a great experience on your website (it’s fast and there are no errors).
Off-page SEO refers to the activities you do away from your website to raise the ranking of page with search engines. Building organic backlinks is a very important component of off-page SEO but there’s more to it than just links.
Readability of content is important in SEO. You need to make content easy to read so people stick around. This is because people read very differently online compared to how they read offline content like books. We recommend that you target a grade 7 reading level when writing online content! It’s also important to use short paragraphs and intersperse text with imagery, such as diagrams, to make it easier to read.
SEO case studies
Here are a few case studies of how we’ve helped businesses drive sales through search engine optimisation.
Who we’ve helped
Ready to grow your sales?
Start 2020 in front. Get in touch now to discuss growing your business.