Marketing Automation

Marketing automation is the key to success for B2B or B2C enterprises. We are marketing automation experts in Brisbane. Contact us to discuss how highly personalised automated marketing will help you acquire leads, convert them into customers and build loyalty.

Personalise & automate your customer journeys

We are experienced at implementing and managing a range of marketing automation systems for B2B and B2C companies of all sizes in Brisbane and around Australia.

We do extensive work upfront to understand your personas and their customer journey before recommending and implementing the best marketing automation solution for your business.

Marketing Automation

Our experience

We have implemented and help manage marketing automation for some of Australia’s best startups and ecommerce stores using the following platforms.



Drip is a cost-effective and easy to use automation platform that includes forms, powerful workflows, Facebook custom audience integration, broadcasts and sophisticated campaigns. Drip is ideal for e-commerce businesses, especially those on Shopify, WordPress and Magento. We are Drip Partners.

Visit Drip →
Autopilot marketing automation


Autopilot is a sophisticated marketing automation platform. It includes automatic forms connections, email marketing, SMS marketing, drag and drop workflows, heads up messages and much more. It’s a very powerful yet easy to use tool and we rely on it for our own marketing automation. We are Autopilot Partners.

Visit Autopilot →


Intercom is a leading ‘heads-up’ chat tool that includes email marketing, in-app messaging, a knowledge base and user onboarding. Intercom particularly well suited to Saas applications that need to support leads and customers.

Visit Intercom →
pardot salesforce


Pardot is a Salesforce marketing automation tool, specifically designed for B2B. It includes a drag-and-drop workflow builder, landing pages and forms. Pardot is very powerful but requires some coding for landing pages and forms.

Visit Pardot →


Hubspot is a highly regarded marketing management system. It is comprehensive and more than just marketing automation. It includes forms, campaigns, landing pages, chat, SEO tools and much more. It’s very powerful but can be difficult to use effectively, not to mention expensive.

Visit Hubspot →


ActiveCampaign is another well-regarded marketing platform that we feel is best suited to smaller B2B companies that need basic CRM functionality. Their workflows are good but not as powerful as others on the market and often third-party integrations are required.

Visit ActiveCampaign →

We also have plenty of experience with MailChimp, CampaignMonitor,, Ontraport,, Infusionsoft, GetReponse and others. It’s a crowded market!

We partner with the best

story bridge adventure climb marketing automation testimonial

Paper Planes helped us implement ActiveCampaign, including importing over 20,000 users from our previous email system. Now everyone at Story Bridge Adventure Climb is able to see exactly what each of our climbers has done and what campaigns they have received.

Matthew Walker Marketing Manager, Story Bridge Adventure Climb

Marketing Automation FAQs

What is marketing automation?

Marketing automation is the practice of automating the process of attracting leads, converting them into paying customers and building loyalty over time with limited manual intervention.

What are the benefits of marketing automation?

Benefits of marketing automation include reducing staffing costs by automating repetitive tasks, reducing errors (people miss things, computers don’t), improving deal close rates and average deal values, more personalised and relevant communication and, increasing customer lifetime value.

What are some great B2B marketing automation tools?

Some of the best B2B marketing automation tools include Autopilot, Hubspot, Intercom and Pardot.

What are the best eCommerce marketing automation tools?

Two of the best ecommerce marketing automation tools are Drip and Klaviyo.

What are some B2B marketing automation examples?

Some example applications of B2B marketing automation include prospect and lead scoring, tagging prospects by the products they are interested in, segmenting lists based on customer lifecycle, tailoring newsletter and web content based on prospect interests (e.g. changing website copy dynamically), sales automation (e.g. notify the sales team when users exhibit likely purchasing behaviour), user onboarding, customer support, and live chat for sales teams (e.g. send triggered messages based on behaviour).

What are some B2C marketing automation examples?

Some example applications of B2C automation include abandoned cart reminders and offers, birthday offer promotions, welcome popups and first purchase campaigns, tagging people based on products browsed for remarketing, adding visitors to remarketing audiences based on their purchase lifecycle and exit-intent popups as a last ditch attempt to capture contact details.

Marketing automation articles

Here are a few blogs, articles and case studies about marketing automation.

Who we’ve helped

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