Marketing
The Unboxing Experience: Rode Microphones
October 17, 2017
Recently I started creating my own marketing podcast and in the spirit of doing things properly, I thought 'why not spend $150 on a microphone'.
Learn MoreThis is a guest post by Michael Lang from SG Partners.
Customer loyalty is a vital part of growing a healthy company. Ensuring that you constantly engage your customers to return improves two key things:
In 2014, a survey was conducted including 1,400 executives, with the question “What is the most important criteria to keep you loyal to your suppliers?” Research showed that 53% of client loyalty is driven by the sales or client engagement staff and that staff’s ability to deliver unique insight directly to the client.
Coming second in the criteria was the company brand at 19%, while product and service reliability was also 19% and price was only 9%. This clearly shows that customer loyalty isn’t all about comparing prices.
As this loyalty depends upon the sales/client engagement, irrespective of who in the company is responsible for this, it is vital that it is delivered to a high standard. Unfortunately many companies invest very little focus and expertise in this area.
Here are the top five customer loyalty mistakes companies make:
One way to ensure you are keeping your current clientele engaged and happy is by providing a link to a short survey after every interaction (at least once every quarter of the year). This could include examples of the following questions:
If you are guilty of one or more of these 5 mistakes, then I highly suggest that you put some time and effort on how to improve. Otherwise you are needlessly paying costs by losing your existing clients and many opportunities for further growth.
Michael Lang’s company SG Partners assist organisations in maximising their resources to grow their revenue, margins and marketshare. For more information www.sgpartners.com.au
Photo by Andrew Pons on Unsplash
Marketing
Recently I started creating my own marketing podcast and in the spirit of doing things properly, I thought 'why not spend $150 on a microphone'.
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